CRM apps & dashboards
Several CRMs and pipeline dashboards, built across different teams, stacks, and scales — from a small internal tool to enterprise-level rollouts, covering sales, support queues, and hiring trackers. Different domains and different codebases, but the same recurring problem: records moving through stages, and getting that onto one screen instead of five.
Front-end architecture & UI
Solo to 8-person teams
Sales, support, hiring ops
Real-time pipelines & forecasting
Design intent
An internal tool for people working inside it all day — not a marketing surface. No entertainment, no decoration for its own sake: usable, fast, and informative comes first, and the visualization has to earn its place by making a decision easier to make, not by looking impressive.
Dashboard
Build notes
Hundreds of records, one glance
A pipeline with 500+ open deals still reads as a shape, not a spreadsheet — density comes from grouping and scale, not from shrinking text.
Gaps and blockers stay visible
Deals with no next step or no activity in 14 days get a distinct visual state, so what's stuck surfaces on its own instead of hiding in a list.
Filters that stack, not just toggle
Stage, owner, deal size, and last-activity combine as AND/OR groups instead of one dropdown at a time — indexed against the full dataset client-side, so a five-filter query on hundreds of deals still returns in a frame, not a spinner.
Performance sets the ceiling on data density
Lists virtualize so only on-screen rows ever mount, and charts plot server-aggregated rollups instead of raw records — the board can grow to thousands of deals without the browser paying for the ones you can't see.
Progress you can scan, not read
Stage age, win probability, and rep load render as compact visual encodings across the board, so status is legible before a single number is read.
Color is a hint, not the signal
Stage, risk, and priority are backed by icon and label as well as color, and the whole board is keyboard-navigable — so the dashboard holds up for color-blind reps and screen reader users, not just the demo.